True Blue Strategies is proud to be recognized as a woman-owned business enterprise.
Meet the Team

Brooke Blue
President and Founder

Brooke Blue
President and Founder
Brooke Blue is the founder of True Blue Strategies, a full-service public affairs agency located in Seattle, Washington. She provides strategic counsel to a diverse portfolio of clients: Fortune 500 companies, government agencies, private/public partnerships, coalition groups, Tribal governments, nonprofits, political campaigns and advocacy groups.
As an innovator in the public affairs field, Brooke’s strength lies in her ability to synthesize research, messaging and strategy, pair it with analytics, and create compelling campaigns that get noticed, engage audiences and shape opinions. In an increasingly crowded and complex media climate, Brooke and her team create beautiful, honest and transcendent work that cuts through the noise and stands out from the crowd.
Under Brooke’s leadership, True Blue has delivered measurable results for clients representing a wide spectrum of issues. This work includes protecting wild lands, defending the sovereign rights of Tribes, driving voter turnout, fighting for integrity in campaign finance and lobbying laws, and building grassroots campaigns.
In 2020, True Blue was named Public Affairs Firm of the Year by Campaigns & Elections. Brooke was also named among the “40 Under 40” by the American Association of Political Consultants, recognized as one of the best and brightest leaders and innovators in the political business.
A Pacific Northwest native, Brooke is an avid fisherperson and an international travel enthusiast. She and her husband, Scott, live in Seattle and spend time in Montana as much as possible.

Sam Snyder
Campaign Director

Sam Snyder
Campaign Director
Sam Snyder is a unique hybrid of academic expertise and campaign experience, with a history of working to empower community voices. He’s particularly interested in the role organizing and communications play in how communities build social and political power.
He’s an educator, organizer, communicator, and skilled facilitator/wrangler of coalitions.
Nearly thirteen years ago he and his wife moved to Alaska, where he promptly jumped into a leadership role in one of the largest conservation battles of our time: the fight for Bristol Bay against the Pebble Mine. Since then he also directed a campaign against a mega-dam, successfully protecting one of the largest remaining undammed rivers in North America. He has experience working on ballot measures and state legislative campaigns, where he learned more than he ever wanted about campaign finance laws and reporting. And yes, he’s still working to protect Bristol Bay.
In addition to his campaign work, he has taught Civic Engagement in the University of Alaska’s Center for Community Engagement and Learning and is an adjunct professor of Public Interest Communication in the University of Florida’s College of Journalism and Communications online Masters program.
He holds a Masters degree from Syracuse University and a Doctorate from the University of Florida, in religious studies where he studied the intersection of storytelling, community values, and civic engagement. When not working, Sam can be found running. If he’s not running, he might be playing music, or exploring skate parks with his kids.

Corbet Curfman
Creative Director

Corbet Curfman
Creative Director
Corbet is an award-winning creative director and designer with decades of experience deploying strategic brand-building campaigns. He’s driven loyalty, awareness, and growth for Fortune 500 companies, government agencies, and a host of organizations dedicated to making a positive impact in child welfare, healthcare, housing stability, environmental sustainability, and more.
As a leader in the creative community, Corbet has a proven track record of developing high-caliber brands and engaging digital ad experiences that captivate audiences utilizing innovative methods, eye-catching and thought-provoking designs, and new media channels. From concept to completion, his inspired vision and technique helps clients achieve their creative and strategic goals.
He’s won multiple awards for his work, including local, regional, and national “ADDYs” — a prestigious honor given by the American Advertising Federation for excellence in the industry. Corbet’s work has also been featured in the Washington Post, Huffington Post, Upworthy, and various design and branding books.
Corbet lives on Bainbridge Island with his wife, Anna Katherine, and their three teenagers. Outside of family time, Corbet is an outdoor enthusiast, and can be spotted hiking or on the slopes.

Will Hallett
Public Affairs Director

Will Hallett
Public Affairs Director
With a background in public policy and government affairs, Will brings regulatory, legislative, and advocacy expertise to True Blue Strategies. He specializes in messaging, strategic content development, program evaluation, data analysis, public affairs, and project management.
Will collaborates with clients to produce thoughtful and engaging strategic content and to execute high-impact communication programs. He has served as an account manager and communications strategist for a range of clients, including large businesses, nonprofits, government agencies, and coalition groups.
Earlier in Will’s career, he worked as a policy analyst for the Housing Authority of Snohomish County and the Alliance for Housing Affordability — two organizations dedicated to meeting the housing needs of underserved regional communities. During his time at these organizations, he worked with government officials, coalition groups, and the public to implement regional policy objectives.
Will received his master’s degree from the Evans School of Public Policy and Governance at the University of Washington, where he focused on public policy analysis and evaluation. When not at work, Will enjoys going to live music shows, involved cooking, and fixing old junk.

Alison Wendler
Account Manager

Alison Wendler
Account Manager
Alison excels at crafting compelling content for social media, advertising, websites and blogs. Additionally, she manages digital media campaigns, ensuring strategic goals are being met, and that projects run on schedule and on budget.
A natural problem solver and policy wonk, Alison brings with her an acute attention to detail and the fortitude to work under pressure — two skills she honed in the legal field and during her time as a Microsoft Cybersecurity Research Fellow before she joined True Blue Strategies.
Native to the Bay Area, Alison moved to Seattle to attend the University of Washington, where she dived into International Studies with a focus on foreign policy and comparative law. When she’s not poring over policy briefs and scouring Twitter, Alison enjoys making a mean Old Fashioned, backpacking through the Sierras, and playing guitar.

Gareth Lim
Senior Project Manager

Gareth Lim
Senior Project Manager
As a Senior Project Manager at True Blue, Gareth uses his expertise to drive campaigns to completion and help create efficient processes to streamline overall operations and workflow.
Originally from Taiwan, Gareth has spent the last 15 years in the U.S. where he began his path in communications by earning a BA in Marketing from Seattle University and a MA in Advertising from Syracuse University. Gareth has led projects for many major national and multinational brands, such as Microsoft, Colgate, Palmolive, and T-Mobile while working in a variety of top-tier agencies. Along the way, he has picked up valuable experience bringing projects to life in TV, print, out-of-home, and social media for audiences across the globe.
Gareth spends much of his time outside of the office performing classical choral music, perfecting his kickboxing skills, and loading up a game of God of War.

David Drown
Senior Copywriter

David Drown
Senior Copywriter
David is a relentlessly curious copywriter with a history of working on brands of all shapes and sizes. His work has garnered a variety of industry awards and taken him to some very unexpected places. Equipped with years of creative experience, David has since zeroed in on helping give a voice to groups fighting for a better future.
Outside of the office, David likes to escape to the outdoors whenever possible. As an avid surfer, much of his time is spent chasing waves and fighting off agro sea lions along the stormy Northwest coast. When sticking closer to home, you can find David diving into a good book, watching obscure documentaries, or taking up the occasional online course to learn a little something about pretty much anything.

Jenny Weis
Senior Content Strategist

Jenny Weis
Senior Content Strategist
With over a decade of experience writing impactful and compelling strategic content for a range of organizations, including nonprofits, coalition groups, government agencies, and businesses, Senior Content Strategist Jenny Weis ensures True Blue clients are armed with perfectly calibrated communications. From messaging to copywriting to content planning, her work helps campaigns strike the right chord, rise above the noise, and influence action.
Jenny earned degrees in communications and environmental studies from the University of Wisconsin. A Midwest native, Jenny moved to Alaska “for a 2-year adventure” back in 2013 and now calls Anchorage home. Jenny loves to be outside, so if you find yourself on the rivers or trails of Southcentral Alaska you’ve probably run into her.

Michiko Swiggs
Interactive Designer & Developer

Michiko Swiggs
Interactive Designer & Developer
michiko@truebluestrategies.com
Michiko has been working in design and web development since 1999, providing user-focused interactive design, user research, and front-end development for internet-connected devices. With a broad and flexible set of skills, Michiko provides solutions that are elegant and beautiful and accomplish business needs.
Michiko has created websites for government agencies, causes, political campaigns, as well as corporations including BNSF Railway and AT&T. In 2019, her work won a Webby award for best practices.

Seth Marney
Visual Designer

Seth Marney
Visual Designer
Seth’s love for conservation started with his career as a Stylist with AVEDA. It was where his roots in advocating for environmental and nonprofit work began to flourish. His salon partnered with The Puget Soundkeepers Alliance through clean-ups and fundraising and often worked with local Seattle artists to raise money for the clean water act and salmon protection in the Sound. After returning to school for design and becoming a proud alumnus of Seattle Creative Academy he worked in a small, mobile, internal marketing team for a Professional Development provider as a Production Designer. He developed keen organization skills and a tempered eye for striking design decisions before moving to his new home at True Blue Strategies. Now, he is proud to be the Visual Designer at True Blue, where he is part of a team of amazing individuals and clients that allow his love for environmental preservation and design to coexist.
When he’s not working as a designer/illustrator/stylist he is slaying goblins and kobolds with his friends, basically family, in the original board game Dungeons & Dragons. If not D&D, he’s gunning for “The Longest Road” in Settlers of Catan against his rival and tyrannical partner. Or possibly you can find him taking slo-mo videos of his two cats play-fighting. He also would like to state that he has indeed finished the prison cell of a Fantasy novel series known as The Wheel of Time and asks that anyone who has also completed it, please come speak with him immediately. When venturing outside, less rare of an occasion than you would think from the previously listed hobbies, Seth likes to attend live music, eat out at underappreciated restaurants, or travel to a new cityscape to explore all the aforementioned items.

Skye Williamson
Interactive Developer & Multimedia Designer

Skye Williamson
Interactive Developer & Multimedia Designer
Over the past 15 years, Skye has been an integral part of award-winning projects involving websites, dynamic ad campaigns, web and broadcast video, and social media outreach. Skye has worked with clients ranging from major telecom companies and advocacy groups, to political campaigns and city government.
Skye enjoys international travel, food and drink, video games, and cats, and is dismayed that consuming five 5 Hour Energy drinks does not actually give one an extra hour in the day.

Robyn Stevens
Operations Manager

Robyn Stevens
Operations Manager
When she’s not making spreadsheets for fun, she enjoys putting together restaurant-level meals in her tiny kitchen while hanging out with Oskar, her long-hair tuxedo kitty.

Clauda Costa
Associate Project Manager

Clauda Costa
Associate Project Manager
As an Associate Project Manager, Clauda draws from her passion for detail and relentless pursuit of systems perfection to ensure projects are executed as efficiently and effectively as possible. During her tenure with True Blue, Clauda has provided a critical layer of enhanced support to clients, from research to technical writing to process improvements and more.
Clauda uncovered a love for public policy while studying International Relations at American University in Washington, D.C. and holds a degree in International Studies and Labor Studies from the University of Washington.
In her free time, you can find Clauda exploring the many nooks and crannies of Seattle while out on insanely long walks, bird watching, and seeing live music with friends.